to value

verb
  1. To estimate or determine the monetary worth of something. verb
    The appraiser was called in to value the painting before it was put up for auction.
    She asked the jeweler to value her grandmother's necklace.
  2. To consider someone or something to be important or beneficial; to have a high opinion of. verb
    He values his friendships more than anything else.
    The company values its employees and offers numerous benefits.