slogan

noun
  1. A short and memorable phrase used in advertising or promotion to convey an idea or purpose associated with a product, service, or organization. noun
    The company's slogan, 'Just Do It,' is recognized worldwide.
    Political campaigns often use catchy slogans to attract voters.
  2. A distinctive phrase or motto identified with a particular party, group, or cause, often used to express a principle or rally support. noun
    The environmental group adopted the slogan 'Save the Earth' to promote their cause.
    During the protest, the crowd chanted slogans demanding justice.