preferencia

noun
  1. A greater liking for one alternative over another or others. noun
    She has a strong preferencia for classical music over pop.
    His preferencia for morning workouts is well-known among his friends.
  2. The right or chance to choose or decide something before others. noun
    In the seating arrangement, she was given preferencia due to her seniority.
    The company offers preferencia to existing customers when launching new products.