lura

noun
  1. A traditional Scandinavian musical instrument, typically made of wood or metal, resembling a long, curved horn. noun
    The musician played a haunting melody on the lura during the festival.
    In ancient times, the lura was used to signal the start of a battle.
  2. A term used in Scandinavian languages, particularly Swedish and Norwegian, meaning to deceive or trick. verb
    He tried to lura his friend into buying a fake watch.
    The con artist was known to lura people with his charm.