custom

noun
  1. A traditional and widely accepted way of behaving or doing something that is specific to a particular society, place, or time. noun
    It is a custom in many cultures to shake hands when meeting someone new.
    The custom of giving gifts at Christmas is practiced in many countries around the world.
  2. Regular dealings with a shop or business by customers. noun
    The shopkeeper thanked the loyal customers for their custom over the years.
    The restaurant's excellent service ensured repeat custom from satisfied diners.
  3. Made or done to order for a particular customer. adjective
    He ordered a custom suit tailored to his exact measurements.
    The company specializes in custom software solutions for businesses.