conceptualization

noun
  1. The action or process of forming a concept or idea of something. noun
    The conceptualization of the new project took several weeks of brainstorming.
    Her conceptualization of the problem was different from what the team initially thought.
  2. An abstract idea or general notion. noun
    His conceptualization of freedom was influenced by his experiences growing up.
    The artist's work is a conceptualization of modern life.