brand name

noun
  1. A name given by a manufacturer or company to a particular product or range of products, often serving as a trademark to distinguish it from other products. noun
    Coca-Cola is a well-known brand name in the beverage industry.
    Consumers often trust brand names they recognize when making purchasing decisions.
  2. The reputation or identity associated with a particular product, company, or individual, often implying a certain level of quality or reliability. noun
    The brand name of the designer is synonymous with luxury and elegance.
    Having a strong brand name can significantly impact a company's market share.