Verlockung

noun

An attraction or enticement that lures someone towards something, often with the implication of temptation. noun
The verlockung of the shiny new gadget was hard to resist.
Despite the verlockung of the high salary, she decided to stay in her current job.
A tempting offer or proposal that is difficult to refuse. noun
The verlockung of a free vacation was too good to pass up.
He couldn't ignore the verlockung of the lucrative business deal.

translations