A type of product manufactured by a particular company under a particular name. noun
Nike is a well-known brand in the sportswear industry.
She prefers to buy brands that are environmentally friendly.
An identifying mark burned on livestock or (formerly) criminals or slaves with a branding iron. noun
The rancher used a hot iron to brand his cattle.
In the past, criminals were sometimes branded as a form of punishment.
A particular identity or image regarded as an asset. noun
The politician's brand was damaged by the scandal.
She is trying to build her personal brand as an influencer.
To mark with a branding iron. verb
The farmer branded the sheep to identify them as his own.
They branded the wooden crates with the company's logo.
To assign a brand name to. verb
The company decided to brand the new line of products under a different name.
They branded the service as a luxury experience.
To describe someone or something as having a particular bad or shameful quality. verb
The media unfairly branded him as a troublemaker.
She was branded a liar after the incident.